By In 2022, PRIME Hydration made its public appearance and immediately became popular due to the online followings of its founders, Logan Paul and KSI. The company has sold well-known sponsors and sold more than one billion bottles of its products since it launched.
However, despite having supporters like Aaron Judge and Patrick Mahomes, the PRIME has also encountered its share of critics, including a US Senator criticism and in recent years, several class action lawsuits are filed. This blog post provides you with the detailed information about the PRIME drink, PRIME drink lawsuit, PRIME energy Drink lawsuit and how prime energy was criticized before the lawsuit.
What is a PRIME Drink?
Social media stars Olajide Olayinka Williams Olatunj also known as KSI, and Logan Paul launched PRIME Hydration LLC. After their second battle the two influencers, who had previously boxed twice, teamed together to create PRIME. The company, which was founded in 2022, made over $250 million sales in its first year.
With nine flavors of their PRIME Hydration drinks, the company first focused on sports drinks. PRIME Energy was introduced in 2023 and is a range of drinks with 200 mg of caffeine. The online followers of Paul and KSI, who together have about 40 million YouTube subscribers, have been attributed with the success of the company.
Arsenal Football Club, the UFC and other professional sports organizations have partnered with the company. Around November 2023, PRIME sold its billionth beverage and exceeded $1.2 billion in revenue. However, the company has achieved significant revenue milestones. It has also faced criticism and has sued multiple lawsuits.
PRIME Drink Lawsuit:
According to the first PRIME drink lawsuit, independent testing revealed PFAS (so-called “forever chemicals”) is one of its flavors, especially grape PRIME Hydration beverage. It was filed in California federal court on August 2, 2023.
PFAS have been established in numerous studies to have negative effects on both the environment and human body. According to the PFAS fact sheet from the Environmental Protection Agency, “PFAS are manufactured chemicals that have been used in consumer products and industry since the 1940s.” The EPA states that “The more we learn about PFAS chemicals, the more we learn that certain PFAS can cause health risks even at very low levels.”
According to the Prime drink lawsuit, PRIME Hydration is promoted as a healthy sports drink, and its labeling emphasizes its natural ingredients. As per press release, which is published by Milberg, the law firm has filed the lawsuit and the class action complaint claims that PRIME misrepresented its products and the plaintiffs would not have bought PRIME drinks if they had been aware that the drinks include PFAS.
PRIME Energy Drink Lawsuit:
Not only the prime drink lawsuit, but there is also a separate lawsuit against PRIME Energy. On September 12, 2023, the PRIME Energy drink lawsuit was filed at Kentucky federal court. The primary plaintiff in this lawsuit is the parent and official guardian of a ten-year-old child who drank PRIME Energy drinks.
According to the lawsuit, PRIME Energy had been misrepresented to the consumers, including the plaintiff, as a healthy beverage that was “similar to an electrolyte beverage which lacks caffeine content,” but after witnessing her child’s mood swings and difficulty in sleeping, T.K. conducted some research on the beverage. According to the lawsuit, T.K. learned that “PRIME Energy drinks were harmful for her minor child” and claims that she would never have bought PRIME Energy if she had been aware of the potential danger to her child.
According to the prime drink lawsuit, PRIME Energy has 200 milligrams of caffeine, which is almost twice as much as rival energy drinks like Red Bull and Monster. The main allegation of the PRIME Energy drink lawsuit’s is that the company’s marketing targets children and minors, for whom the beverages are unsafe. According to the complaint, T.K. ‘s child “begged and pleaded” for her to buy PRIME Energy drinks “after watching the advertising of TikTok, YouTube and social media campaigns.”
Indeed, there is disagreement between the two sides regarding the demographics of Logan Paul’s and KSI’s listeners, with both claiming that there is evidence that supports their position. It is stated in the lawsuit that “the majority of Logan Paul and KSI’s followers are 24 years old or younger.” Additionally mentioned in the complaint were PRIME Energy’s partnership with the popular video game Fortnite and the fact that “the typical age of Fortnite players is below 20 years old.”
Criticism of PRIME Energy before the Lawsuit:
Before a lawsuit was filed, PRIME Energy was already receiving criticism. Due to PRIME’s high caffeine concentration, Senator Chuck Schumer of New York asked the Food and Drug Administration (FDA) to look into the company. Senator Schumer pointed out that it was problematic because the caffeine level was coupled with marketing that was likely to appeal to minors.
Furthermore, PRIME drink recall in Canada is because their caffeine concentration exceeds national standards, and they have been banned in many businesses and schools across the world. The facts demonstrating that caffeine may be harmful to children are the reason for the criticism and the prohibitions. According to the CDC, children who consume energy drinks may experience heart problems, anxiety, insomnia, and dehydration.
For this reason, Senator Schumer calls PRIME Energy “a significant health concern for the children it is so fiercely targeted.”
Conclusion:
What will happen with the PRIME drink lawsuits unfold? It is unclear what the future holds for class action lawsuits because they can take years to resolve and include various court battles. Indeed, at any time throughout the processes, a settlement between the parties may result in the cancellation of several planned class action lawsuits or their resolution.
And with the level of attention, it is likely that additional cases will be brought against PRIME in the future. Hence, it is unclear about how the PRIME drink lawsuits will develop; interested consumers will need to keep checking out for the most recent developments.